Strategy for Music Event Sponsorship call to all Brands
Strategy for Music Event Sponsorship call to all Brands
Here’s a strategic approach for creating a compelling sponsorship
call to all brands for a music event:
Goal:
Secure sponsorships from brands by demonstrating how supporting
your music event aligns with their marketing objectives.
1. Craft a Clear and Irresistible Sponsorship Proposal
Key Elements to Include:
Event Overview: Name, date, location, expected audience size,
and demographic.
Event Appeal: What makes this music event unique (artists, theme,
social reach, cultural relevance).
Audience Data: Age groups, interests, buying power,
geographic locations, digital behavior.
Marketing Reach: Media coverage, digital promotion,
social media partnerships, influencer tie-ins.
Brand Exposure Opportunities:
Logo placements (on stage, merchandise, wristbands, tickets)
Mentions in press and social media
Booths or product activations
Sponsored segments or artists
Exclusive VIP experiences
2. Tailor Sponsorship Tiers:Offer tiered packages (e.g., Platinum, Gold, Silver, Partner), with:
1-Scalable investment levels
2-Corresponding levels of visibility and benefits
3-Custom packages for major brands
3. Targeted Outreach Strategy
Email Campaign:
Subject line: “Put Your Brand Center Stage at [Event Name] 🎤”
Personalize each pitch with how their brand aligns with the event
Attach the sponsorship deck
Include past event highlights, testimonials, photos, or video reels
Follow-Up:
Follow up after 3-5 days
Offer to meet (Zoom or in-person)
Be ready to customize packages
4. Promote Sponsorship Opportunities on Digital Channels
1-Create a "Sponsor Us" landing page on your event website
2-Use social media teasers targeting potential sponsors
3-LinkedIn Campaigns to decision-makers in marketing, branding, and sponsorships
4-Tag potential brands in posts where appropriate
5. Leverage Your Network
Ask artists and influencers to tag or recommend potential sponsors
Reach out to local businesses and startups who want visibility
6. Direct Contact & Calls
Call brand reps directly (start with those who’ve sponsored similar events)
Be concise: pitch your audience, reach, and value proposition
Close by asking for a short meeting or their preferred contact method for proposals
Pro Tip:Frame the pitch around the sponsor's goals, not yours. Focus on how the event solves their marketing needs—brand exposure, engagement with Gen Z/millennials, social media buzz, etc.