Challenges of Co Branding

 Challenges of Co Branding



Challenges of Co Branding

1- Brand Mismatch/Brand Bungle:

In the event that the brands don't adjust well concerning values, interest groups, or market situating, the joint effort can come up short.

2- Shared Control/Shared Control: 

Dealing with a cobranding drive requires coordination and split the difference, which can be tested in the event that the brands have various goals or working styles.

3- Dilution of Brand Identity/Weakening of Brand Character: There is a gamble that the central personality of each brand could be weakened in the event that the cooperation doesn't resonate well with buyers.

 4- Conflicting Brand Equity/Clashing Brand Value:

On the off chance that one brand is seen adversely by purchasers, it can affect the other brand's standing.


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Creative, Innovative, Dynamic, a project designer, I love the work of Event Management and Project Designing and Organization of Projects.

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